VI Marketing and Branding Presents

A SO-CHILI (Ahem, SOCIALLY) DISTANT 2020 Carne Diem Chili Cookoff

VI Marketing and Branding is thrilled to announce the 18th Annual Carne Diem Chili Cookoff. What initially began as a local community fundraiser, Carne Diem has since grown into Oklahoma City’s largest annual block party that raises funds for the United Way of Central of Oklahoma.


Each year, VI invites the best chefs in OKC to battle for our taste buds in the most competitive chili cookoff around. Legions of chili-heads descend upon the Carne Diem block party in downtown OKC armed with empty stomachs and spicy expectations.

We’re Spicing It Up For 2020.

Carne Diem 2020 is one for the books. Literally. We’re rolling out the first ever Carne Diem cookbook. It’s packed with chil-icious recipes from top local chefs, plus amateur recipes from past cookoff winners. Grab this collector’s edition today. All proceeds benefit the United Way.

This’ll Put a Smile On Your Mug.

Our 2020 commemorative mugs will bowl you over. Seriously, these mugs are so huge, they’re like bowls with handy little handles on the side. Delightfully designed for discerning connoisseurs, our colorful mugs add a sophisticated twist to your kitchen shelves. Snag yours today and support the United Way.


All proceeds from cookbook and mugs sales will benefit the United Way of Central Oklahoma. PLUS, VI Marketing and Branding will match 100% of the donations made during the month of October. Why? Because this year, of all years, our community needs our support. You can help us!

What’s up for grabs?

The coveted Carne Cup… and bragging rights, of course. Who determines the winners? An official panel of culinary judges. These folks know their chili.


Look, any other year, we would invite you to our downtown OKC block party. After all, we love seeing your chili-stained faces. But due to the pandemic, we’re asking OKC to participate virtually. Here’s how you can get your fill:


Purchase your Carne Diem Chili Cookbook and Carne Diem Chili Mug for a minimum donation of $10 each.


Pick a recipe (or several) and create it in the comfort and privacy of your own kitchen. Eat it all or trade what you’ve made with friends.

VOTE for your favorite

The recipe with the most votes WINS the Carne Cup!

Chili for Change

On select dates throughout the whole month of October, local restaurants will be offering their own chili for dine-in or to-go. Check social media to find out which restaurants have their chili on the menu for lunch or dinner!

30 Days of Change

Carne Diem is part of a larger community support initiative. In fact, EVERY DAY IN OCTOBER we are actively doing something good for the community. Head over to our website to learn more about #30DaysofChange.

Questions about Carne Diem 2020? Contact us.